Определите, какое утверждение соответствует содержанию текста.
Определите, какое утверждение соответствует содержанию текста.
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| Neoclassical economists simplified many broad categories of market phenomena. | |
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| Neoclassical economics is considered to be a school of thought. | ||
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| Neoclassical economics began when economists from Austria, France and England met. | ||
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| Neoclassical economics subschools have the same leader. |
,
,Завершите утверждение согласно содержанию текста.
All the subschools of Neoclassical economics paid great attention to the analysis of …
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| coordinating features of market processes in terms of plans and subjective evaluations | |
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| continuity with the past achievements of the classical school | ||
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| the mathematical conditions under which all markets could be in equilibrium | ||
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| the importance of economizing action in shaping economic institutions in the market |
,
ЗАДАНИЕ N 27 сообщить об ошибке
,Ответьте на вопрос:
What caused the beginning of neoclassical economics?
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| Marginalist revolution did. | |
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| Classical economics did. | ||
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| The school of thought did. | ||
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| The general equilibrium school did. |
,Определите основную идею текста.
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| Various subschools of neoclassical economics are amalgamated by the ideas of marginalist revolution, individual choice and subjective evaluations, and coordinating features of market processes. | |
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| Neoclassical economics is a loose amalgam of subschools of thought, each revolving around such acknowledged masters as Alfred Marshall in England, Leon Walras in France, and Carl Menger in Austria. | ||
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| Neoclassical economics reduced many broad categories of market phenomena to considerations of individual choice and suggested that the science of economics could be firmly grounded on the basic individual act. | ||
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| The Cambridge school organized by Alfred Marshall isa variant of neoclassical economics that stressed continuity with the past achievements of the classical school. |
ЗАДАНИЕ N 29 сообщить об ошибке Тема: Оформление делового письма Расположите части делового письма в правильном порядке.
| RockwayApartments Northtown, MI 22221 | ||
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| 10 October 2008 | ||
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| Dept. Of English Idaho State College Boise, ID 99999 | ||
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| Dear Prof. Green: | ||
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| Thank you for your invitation to the conference. We appreciate your care and consideration. | ||
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| Yours sincerely, | ||
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| A. Springer |
, ЗАДАНИЕ N 30 сообщить об ошибке
Тема: Оформление конверта
Перед Вами конверт.
Соотнесите информацию под определенным номером на конверте с тем, что она обозначает.
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| the sender | ||
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| the town the letter comes from | ||
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| the country the letter comes from | ||
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| the addressee’s house number | ||
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| the town in the mailing address | ||
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| the country in the mailing address |
Решение:
Для того чтобы правильно выполнить это задание, следует знать правила оформления адреса на конверте.
Формат конверта:
ЗАДАНИЕ N 31 сообщить об ошибке
Тема: Оформление резюме, письма-заявления, письма-уведомления, письма-запроса, контракта, служебной записки
Определите, к какому виду делового документа относится представленный ниже отрывок.
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| Resume | |
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| Memo | ||
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| Advertising letter | ||
| Inquiry Letter |
Решение:
Основная цель резюме – предоставить информацию об учебе, опыте работы и достижениях претендента на получение должности.
ЗАДАНИЕ N 32 сообщить об ошибке
Тема: Оформление электронного сообщения, факса, меморандума (служебной записки)
Выберите слова или словосочетания для заполнения пропусков так, чтобы они отражали особенности оформления служебной записки:
| From | ||
| 10 April | ||
| Subject | ||
| personnel@cam.uk |
ЗАДАНИЕ N 1 сообщить об ошибке
Тема: Учебная лексика
At the end of program of instruction the teacher must _______ its results before moving to the next cycle of teaching events.
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| assess | |
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| acquire | ||
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| develop | ||
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| apply |
ЗАДАНИЕ N 2 сообщить об ошибке
Тема: Деловая лексика
The company made a public _______ that the prices would decrease.
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| announcement | |
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| advertisement | ||
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| appointment | ||
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| broadcast |
, ЗАДАНИЕ N 3 сообщить об ошибке
Тема: Профессиональная лексика
If you can’t pay the whole sum of money for the product immediately you can use a ______ payment.
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| deferred | |
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| advance | ||
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| interest | ||
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| prompt |
ЗАДАНИЕ N 4 сообщить об ошибке
Тема: Термины (Дефиниции)
The difference between the buying and selling price of goods is …
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| a profit margin | |
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| cost | ||
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| a balance | ||
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| equilibrium |
ЗАДАНИЕ N 5 сообщить об ошибке
Тема: Словообразование
She was so ________ that she lost all her money at the casino.
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| unlucky | |
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| luck | ||
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| lucky | ||
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| luckily |
ЗАДАНИЕ N 6 сообщить об ошибке
Тема: Местоимения
She gave him _______ water to wash his hands and face.
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| a little | |
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| many | ||
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| few | ||
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| a few |
ЗАДАНИЕ N 7 сообщить об ошибке
Тема: Степени сравнения прилагательных и наречий
Out of all the students in my music school, I practise …
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| most often | |
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| more often | ||
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| the most often | ||
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| often |
ЗАДАНИЕ N 8 сообщить об ошибке
Тема: Существительное
The Russian people _______ invincible.
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| is | |
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| don’t | ||
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| can | ||
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| becoming |
,, ЗАДАНИЕ N 9 сообщить об ошибке
Тема: Артикли
St. Bernard dogs are named after a monastery high up in …
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| the Alps | |
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| a Alps | ||
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| an Alps | ||
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| Alps |
ЗАДАНИЕ N 10 сообщить об ошибке
Тема: Предлоги
They discussed, ________ other things, recent events in Europe.
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| among | |
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| between | ||
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| by | ||
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| at |
ЗАДАНИЕ N 11 сообщить об ошибке
Тема: Союзы
Children are allowed to use the swimming pool _______ they are with an adult.
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| provided | |
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| in spite of the fact that | ||
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| though | ||
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| unless |
ЗАДАНИЕ N 12 сообщить об ошибке
Тема: Глагол и его формы
By the time we all returned from holiday father and Bob _______ redecorating the kitchen.
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| had finished | |
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| finished | ||
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| has finished | ||
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| have finished |
, ЗАДАНИЕ N 13 сообщить об ошибке
Тема: Страдательный залог
Most of Shakespeare’s plays _______ in London.
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| were written | |
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| have been writing | ||
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| were being written | ||
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| wrote |
ЗАДАНИЕ N 14 сообщить об ошибке
Тема: Неличные формы глагола
Would you be so kind as _______ me move the sofa?
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| to help | |
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| help | ||
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| helping | ||
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| being helped |
ЗАДАНИЕ N 15 сообщить об ошибке
Тема: Фразовые глаголы
I hope nobody disturbs me; my favourite television programme will be ______ in five minutes.
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| off | |
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| out | ||
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| away | ||
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| in |
ЗАДАНИЕ N 16 сообщить об ошибке
Тема: Модальные глаголы
I bought everything we need yesterday so I ________ go shopping today.
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| don’t have to | |
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| mustn’t | ||
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| shouldn’t | ||
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| ought not to |
ЗАДАНИЕ N 17 сообщить об ошибке
Тема: Бытовая сфера
Выберите реплику, наиболее соответствующую ситуации общения.
A: «Many happy returns of the day, Mary! Here’s your birthday present».
B: «__________________».
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| Thanks a lot. I’m very grateful to you! | |
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| Thank you. The same to you. | ||
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| Thank you very much. My congratulations! | ||
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| Thanks awfully. It’s my birthday today! |
ЗАДАНИЕ N 18 сообщить об ошибке
Тема: Профессионально-деловая сфера
Выберите реплику, наиболее соответствующую ситуации общения.
Manager: «Your promotion has been declined».
Employee: «_______________».
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| Sorry to hear that, but thank you for the information. | |
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| You must be kidding me. | ||
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| Don’t say that! | ||
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| But I work so hard. |
, ЗАДАНИЕ N 19 сообщить об ошибке
Тема: Учебно-социальная сфера
Выберите реплику, наиболее соответствующую ситуации общения.
Dean: «_________________».
Teacher (subordinate): «So am I».
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| Glad to see you! | |
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| I didn’t expect to meet you here. | ||
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| Oh, it’s you. | ||
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| What’s new? |
ЗАДАНИЕ N 20 сообщить об ошибке
Тема: Социально-деловая сфера
Выберите реплику, наиболее соответствующую ситуации общения.
Agent: «British Railways. Can I help you?»
Customer: «______________».
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| Good afternoon. Can you give me the times of fast trains to Edinburgh, please? | |
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| Look! I want to know the times of fast trains to Edinburgh. | ||
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| Hi, I need some info about the times of fast trains to Edinburgh. | ||
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| Hi. Can I buy two tickets to this performance? |
ЗАДАНИЕ N 21 сообщить об ошибке
Тема: Великобритания
The largest city in Britain which will host the Summer Olympics in 2012 is …
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| London | |
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| Manchester | ||
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| Sheffield | ||
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| Glasgow |
ЗАДАНИЕ N 22 сообщить об ошибке
Тема: США
As the Americans are made up from nearly all races and nations the USA is often called the …
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| «melting pot» | |
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| «cosmopolitan race» | ||
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| «multinational place» | ||
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| «mixture point» |
, ЗАДАНИЕ N 23 сообщить об ошибке
Тема: Канада
Canada’s official national sport in summer is …
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| lacrosse | |
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| golf | ||
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| football | ||
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| volleyball |
ЗАДАНИЕ N 24 сообщить об ошибке
Тема: Выдающиеся личности англо-говорящих стран
An American civil rights leader who fought through nonviolent action is …
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| Martin Luther King | |
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| John Kennedy | ||
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| Thomas Paine | ||
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| Henry Ford |
ЗАДАНИЕ N 25 сообщить об ошибке
Тема: Поисковое чтение с целью определения наличия в тексте запрашиваемой информации
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
Определите, какое утверждение соответствует содержанию текста.
|
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| Many business partners coordinate their efforts to make possible the delivery of goods. | |
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| Channels of marketing are of less importance and effectiveness in health care delivery. | ||
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| Legislators are the only organizations that do not use the channels of marketing. | ||
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| The only aim of marketing channels is to supply goods and services. |
,
Завершите утверждение согласно содержанию текста.
Marketing channels raise demand through the joint efforts of …
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| retailers, wholesalers and sales offices | |
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| hospitals, laboratories, insurance companies | ||
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| legislators, educational administrators and insurance companies | ||
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| retailers, insurance companies and legislators |
,Ответьте на вопрос:
What does the structure of channel outlets consist of ?
|
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| It consists of establishments through which the goods are delivered to consumers. | |
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| It consists of a number of individual consumers and organized buyers. | ||
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| It consists of a set of hospitals, laboratories, insurance companies, and drugstores. | ||
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| It consists of legislators, educational administrators and insurance companies. |