Furniture, equipment and inventory.

Furniture in the hall(S- 80 m2)

Tables - 5

Sofas – 4

Armchairs -2

Puffs – 8

Bar -1

Wall pictures -1

Lamps – the amount is calculated from the width and height of one work zone.

Furniture in the kitchen(S- 151 m2)

Kitchen set- 1

Kitchen tables – 2

Stools – 5

Washer – 1

Educational- entertainmental equipment and inventory.

books( classic, special editions) – 100 and more

game consoles Xbox – 2

TV panels – 2

dvd- players – 2

projector – 1

stationary computers – 1

notebooks – 2

karaoke – 1

board strategical, imitational, logical games: monopoly, loto, nards, chess, checkers, uno

Kitchen inventory and equipment.

Microwave - 1

Coffee- machine – 1

Plastic dishes – to 50 clients a day

Coffee, tea cups – 25

Refrigerator – 1

Toster – 1

Disposable towels

3.5. Design of the area.

We divided our café in zones, which can be conditionally divided by furniture, vases and shelves of books. Also we isolated the meeting(conversation) room from the common zone with not so high septa. We ought to notice our disadvantages and improve advantages.

 

Financial plan

One-off costs

Name of the expense measure cost Sum
Table 19 075
Sofa 109 000 27 250
Armchair 130 800
Pouf 13 080 26 160
Bar counter 115 000 115 000
Lamp 5 000 50 000
Kitchen set 150 000 150 000
Stool 10 000 40 000
Washing 15 000 15 000
Microwave 35 000 35 000
Coffee-machine 60 000 60 000
Refrigerator 80 000 80 000
Toaster 30 000 30 000
Coffee, tea cups 25 000
Books 50 000
x-box games console 80 000 160 000
TV panel 100 000 200 000
DVD 5 000 10 000
Karaoke 6 000 6 000
Projector 55 000 55 000
Stationary computer 70 000 70 000
Laptop 150 000 300 000
Table-top games 5 000 30 000
Pictures 10 000
Repair of rooms   25 000 25 000
         

 

Periodic costs.

Name of the expense Measure Cost Sum
Rent rooms 95 m2 with a monthly payment community utilities and access to the Internet 1 month 120 000 120 000
Salary staff taking into account the necessary contributions 1 month   80 000
Tax payments 1 month   20 000
Expendable materials (tea, coffee, sugar, biscuits, disposable cutlery, paper napkin, office supplies) Fixed amount of the calculation of 700 people per month 60 000 60 000
         
         

Planned volume of the visit

It is expected that the daily number of visitors of Time Club will be 35 people a day for every 100000 population. The average of spent time in Time Club is one visitor- 2 hours. The amount held in the month is group parties, talks, exhibitions, presentations, master-classes and other events

Payback period

Taking into account the monthly expenses, point break-even can be considered time when profit will start to be at least 158000 tenge in month. This value can be determined by the following calculation.

The payback period is determined by the formula:

The payback period= one-off costs/monthly profit

Monthly profit(MP) is calculated to the formula:

MP=monthly income- monthly expense

MI=daily income*30 days

Daily income=35 people*210tg (first time- 120tg, second time- 90tg)=7350

MI=7350*30 days=220 500tg

MP=220 500-158000=62500tg

The payback period=53200 (one-off costs)/62500 (monthly profit)=9 month

 

Market analysis, Marketing strategy.

5.1 Industry Analysis

Market analys shows that for every 250 thousand population of the cities opening a Time Club is profitable for us. Currently Time Club opened only in major cities of the country with a population of 800 thousand people.

Competitive analysis

It is necessary to examine the quantity, condition, the services offered, and the methods of promoting competition. Among these may also be considered, coworking centers, leisure and entertainment centers.

Marketing strategy

The tools for advertising, attracting and retaining customers are:

1Direct supply of services: to offer services of providing space and / or organization matinees, themed nights, talks, exhibitions of works, etc.

2Organization of group / community on social networks, their own Internet resource.

3Organization of partnerships with event-companies.

4SMS-sending advertisements.

5Coupon discounts and distributing flyers.

6Conducting advertising campaigns.

7Placing banners in public places with large concentrations of people.

8Sale of season tickets.

9The use of "word of mouth".

 

Risk Analysis

In the final project performance indicators factors can influence:

1Fewer rating compared with expected. Eliminated by expanding the marketing strategy.

2The increase in costs compared with the contemplated. It eliminates the cost of compliance with strict control.

3Local factors: safety problem (in a public place you need to keep track of your belongings), uncommunicativeness visitors, noise and distractions of action (when working in Time Club hard to concentrate when heated discussion held alongside). Are eliminated by improving the protection and vigilance Time Club staff create a cozy atmosphere, competent disaggregated into sectors premises for work and leisure.