The Role of Translation in Business

Numerous branches of national economies couldn't keep up with the up-to-date development and progress in the modern world if it was not for the everyday translating and interpreting [1]. Translators and interpreters play an important role in global business. They enhance communication by conveying information accurately from one language to another in different countries across the world. For companies which operate in multiple countries, translation is inevitable. Sometimes they need to pass information or collect data from all the employees or branches across the world. In this scenario, it is necessary that they translate the information to and fro. Moreover, in scenarios where they need to negotiate terms with international governments or other local companies for tie-ups, they need to have proper translation of proposals and demands.

The work of translation agencies is essential in a lot of different areas. Not only do they translate a variety of technical texts for small and middle-sized companies; even international trades and the global economy depend on the support of translation agencies in order to ensure fluent communication between the trading partners and to facilitate trade and commercial relations and the exchange of goods easier. By translating product descriptions, order lists and other important documents, fatal misunderstandings and therefore delays in delivery of products can be avoided.

As for the business trips, many organizations find the translation and travel services bundle quite valuable, as their executives do not feel lost in a foreign land. These agencies ensure that the visitor is picked up from the airport and taken to the hotel room. If needed, they also accompany the visitor during factory visits or for client meetings. If there are some contracts to be signed then these agencies also perform the document translation work and explain the nuances of the contract.

Translation is also important for the boost of tourism. Tourists around the world complain of being short-changed and tricked, as they are unfamiliar with the destinations. The primary reason for such negative experiences is the absence of proper translation. When we can offer proper translation to tourists along with genuine guidance, we assure the quality of our region as a tourist friendly destination and ensure success. This not only makes the country as a popular tourist destination, but also helps in increasing the revenue of the country men and the country as a whole.

Translation agencies experience a growing demand for translations of texts from cultural institutions and media-related companies like marketing agencies or PR departments. International marketing campaigns or advertising slogans not only have to be translated, but also localized in order to adapt them for a foreign market. In these cases it's important that the documents are not translated word for word, but rather in a way that carries the message from one language (and thus, one cultural background) to the other. Translation of a trademark is also a very important problem. Trademark has direct effects on people's daily life in many aspects and with the social progress and economic development the effects will become even stronger. Being a tool serving economy, the translation of trademark should meet these demands.

There are several factors that have contributed to an increased growth in demand for translation services in business:

Ø Use of greater number of complex products, leading to increased requirement of documentation.

Ø Globalization of markets and International trade and have led to increased demand of product literature and other documents in several languages.

Ø There is growth in the interpretation market with increased travel, in the form of business trips, conferences, tourism.

Ø Mobility of people, thereby leading to growth in demand for translation and interpretation.

Ø The expansion of new technologies, processes, applications affecting terminology.

Ø Desire to cater to larger markets results in the need for multiple language product versions simultaneously.

Ø Changing styles of product distribution and channels.

Ø Increased presence of software in several products and information environments.

Ø Growth in the importance of the language element in products and product documentation.

Ø Growth in the number of languages which must be handled in international business operations.

Translators and interpreters assist cross-cultural communication among businesses by converting written or verbal language into the target language. Thus, interpreters and translators play a vital role in global business.