Match the words and definitions
a business/company, a chain, a client, a colleague, a customer, a competitor, the (Managing) Director, an executive, the manager, a multinational, the owner, the staff
1. __________ an organization which produces or sells goods (things for sale) or provides (gives) a service
2. ________a company that has offices or factories in many countries (e.g. BP)
3. __________ a group of shops, hotels, etc. owned by the same person or
company (e.g. Benetton)
4. __________ the person who owns a business (e.g. a shop)
5. __________ the group of people who work for a particular organization
6. __________ someone who receives a service from a professional person
(e.g. a lawyer)
7. __________ a person who buys goods (things for sale) or services, e.g. from a shop or restaurant
8. __________ a person, company, or product that is trying to do better than the others
9. __________ a person who works with you
10. __________ a person who has an important position in a company
11. __________ the person who manages or controls a company or organization
12. __________ the person who is in charge of part of an organization (e.g. a shop)
4.3 Match each use of the word ‘sale’ with the correct meaning (a-f) from opposite
a. make a sale: sell something
b. be on sale: be available to buy
c. unit sales: the number of things sold
d. Sales: a company department
e. A sale: a period when a shop is charging less than usual for goods
f. The sales: a period when a lot of shops are having a sale
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1 4
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5
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3 6
Unit 12 New media
Lead-in: Briefing a website designer
Listen and speak: Construction of website
Focus on reading:Analysing problems and providing solutions
Language Focus: Planning and writing a blog
Lead-in
Briefing a website designer
In groups, discuss the following questions.
1. Do you think you are web-savvy – that is, do you have a good understanding of the Internet? Explain why/why not.
2. When was the last time you went online? What for?
3. Describe your favourite website or a website that you often visit.
4. Do you ever buy things online? Explain why/why not.
1.2 Match the words/phrases with the appropriate equivalents.
| a) drop down menu b) search function c) shopping cart/basket d) hyperlink e) sidebar f) domain name | домен атауы қосымша баған іздеу гиперсілтеме сауда жазбалары төменге түсу |
1.3 Label the home page of The Scottish Bookshop using the words in the box.
| Drop down menu, search function, shopping cart/basket, hyperlink, sidebar, domain name |
Listen and speak
A 
0.12The Scottish Bookshop owners are discussing the construction of their website with a freelance web designer. Listen to three extracts from their meeting and tick (√) the points that they discuss.
□The Scottish Bookshop’s needs and objectives
□Time schedule for construction of website
□Prise
□ Features of the website
B 0.12Listen again and decide if the following statements are True (T) or False (F).
1. Ian knows a lot about internet.
2. Ian and Fiona think it’s very important to sell books online.
3. They can’t use the domain name www.thescottishbookshop.com.
4. They will be responsible for running the server.
5. If they include a lot of images on the website, it will run more slowly.
6. Their son, Gareth, will be able to maintain the site.
C 0.13Complete the phrases from Audio 4.1 in the following table.