Методические рекомендации по работе с аудиотекстом
В процессе первичного прослушивания текста старайтесь понять его основное содержание и наибольшую часть деталей, остальные детали текста – при повторном прослушивании. Применяйте языковую догадку в процессе прослушивания: старайтесь догадаться, о чем идет речь в тексте. Используйте разные варианты аудирования с учетом вашего уровня подготовки и индивидуальных особенностей: понимание максимального объема текстового материала в процессе первичного \ вторичного или многократного прослушивания текста. При прослушивании соотносите графический и звуковой вариант текста. После того, как текст прослушан несколько раз, приступайте к выполнению заданий на понимание прослушанного текста.
Самостоятельная работа по теме: Реклама
Задание 1. Прочитайте и переведите текст «Future of advertising with digital technology» по ссылке: http://www.english-online.at/news-articles/technology/future-of-advertising-with-digital-technology.htm
Задание 2. Ответьте на вопросы. Перескажите текст.
1. What has changed the world for advertisers?
2. What media did advertisers use a few decades ago? What media do they use now?
3. How can consumers interact with ads?
4. What kind of ad do people want on their screens?
5. What challenge do advertisers of the future face?
Задание 3. Выпишите значения слов из словаря. Выучите слова.
1. essential
2. advertiser
3. get the message across
4. commercial
5. interact
6. promote
7. survey
8. relevant
9. challenge
10. relationship
Задание 4. В предложениях заполните пропуски подходящими по смыслу словами из Задания 3, поставив их в правильную грамматическую форму.
1. Digital technology, in the form of smart phones, web-based television and tablet PCs, is changing the world for __________.
2. More and more people do not only watch ___________ on TV.
3. Technology has become an ___________ part of our daily routine, which we cannot live without.
4. Advertising agencies concentrated on print media, television and radio to ______________ to the consumers.
5. Consumers today can chose to __________ with ads in a new way.
6. People also want _________ ads on their screens.
7. Advertisers of the future face a great ________: using new technology to form new ___________ with customers and create new business models.
8. Consumers can take part in _________ or feedbacks or just switch them off if they want to.
9. Consumers can ________ a brand by suggesting how good a product is to other people.
Задание 5. Выполните тест, заполнив пропуски в предложениях словами, подходящими по смыслу.
1. The campaign is trying to ____________ to young people that drugs are dangerous.
A interact
B get the message across
C promote
2. Teachers have a limited amount of time to __________ with each child.
A interact
B get the message across
C survey
3. Even in small companies, computers are an ____________ tool.
A advertiser
B essential
C interact
4. The band has gone on tour to ____________ their new album.
A challenge
B promote
C survey
5. An advertisement on the radio or on television is called a ___________.
A challenge
B survey
C commercial
6. A recent ___________ showed 75% of those questioned liked the advertisement.
A survey
B commercial
C interact
7. Schools must meet the ___________ of new technology.
A essential
B relationship
C challenge
8. Do you have any _____________ experience?
A essential
B challenge
C relevant
9. Experience is ____________ for this job.
A challenge
B essential
C commercial
10. I have established a good working __________ with my boss.
A challenge
B relationship
C interact
from Oxford Advanced Learner's Dictionary
Задание 6. Посмотрите видео o рекламе по ссылке: https://www.youtube.com/watch?v=J-roG7lZOAo
Задание 7. Ответьте на вопросы:
1. Why should Facebook be careful about advertising?
2. What idea does the speaker find interesting?
3. What are the features of a good advertisement?
4. According to the speaker, is advertising an art form?
5. What is the speaker's opinion about user-generated commercials?