Social and Economic Dimensions of Political Marketing
July 20-23, 2016
Saint-Petersburg, Russia
Conference venue: Smolnogo street 1/3, entrance 8
Conference Program
July 20, 2016
Arrival Day
5.00 pm – 6.00 pm: Organizing Meeting (room 100) By invitations only
July 21, 2016
9:00 -10:00: Registration (hall)
10.00–12 .00: Plenary Meeting(room 213)
Moderator: Konstantin Pantserev, St. Petersburg State University
Welcome Speeches:
Irina Novikova, Dean of the School of International Relations, St. Petersburg State University
Svetlana Vinogradova, Professor, Head of the Department of the Theory and the History of International Relations of St. Petersburg State University.
Greg Simons, Senior fellow of the Research Center of Russian and Eurasian Studies, Uppsala University, Sweden
Keynote Address:
Bruce Newman, Professor, DePaul University, Chicago, USA. “Political Marketing: The 2016 U.S. Presidential Campaign”.
12:00–12:40: Coffee Break(hall)
12:40–18:00: Section 1 (15:00–15:30: Coffee Break)
Time limit for presentations:10 minutes
Section 1(room 213)
Political Campaigns and Technologies in the World
12.40-15.00
Moderator:Tsvetkova, Natalia, St.-Petersburg State University, St.-Petersburg, Russia
| 1. | Simons, Greg (Sweden) | The Aspect of Political Marketing in ‘Humanitarian Interventions’: The Case of Libya. |
| 2. | Ben-Ur, Joseph (USA) | The Role of the Political marketers in social progress. |
| 3. | Zeleneva, Irina (Russia) | Mapping the Geopolitics of the Russian Federation in 2011-2015: The Geography of Federal Assembly Addresses |
| 4. | Avdonina, Natalia (Russia) | Media sick and tired of the politics: demand creates supply |
| 5. | Yarygin, Grigory (Russia) | 2016 Presidential Race: New Approaches and Technologies |
| 6. | Rusidze, Nino (Hungary) | Political marketing strategy of the U.S. |
| 7. | Granovskaya, Maria (Russia) | The evolution of the voting behavior in Europe: features and new trends. |
| 8. | Sampugnaro, Rossana; Montemagno, Francesca (Italy) | Professionalization of Political Campaigns In Italy: Is the future coming? |
| 9. | Yuliya Frolova (Russia) | The Role of political marketing in the programs of Catalan political parties. |
| 10. | Jolan, Roka (Hungary) | Managing Political Relationships of Hungarian Government Across Borders |
| 11. | Kruschinski, Simon (Germany) | Voting behaviour, campaigning and trends in elections. |
15:00–15:30: Coffee Break(hall)
15.30-18.00
Moderator:Greg Simons, Senior fellow of the Research Center of Russian and Eurasian Studies, Uppsala University, Sweden
| 1. | George E. Newman (USA) | Political Ideology and the True Self |
| 2. | Silin, Irina (Russia) | Image strategy of the political party “Alternative for Germany” |
| 3. | Olatunji, Rotimi (Nigeria) | Advertising, Propaganda and the 2015 Presidential Election in Nigeria |
| 4. | Batmaz, Veysel (Turkey) | Voting Behavior and Media: When media's power declines, does democracy become more established? |
| 5. | Drzewiecka, Milena; Cwalina, Wojciech (Poland) | Lost face, lost post? Political image repair strategies- their effectiveness and influence on voter’s attitude. |
| 6. | Kereszturi, Gabriella (Romania) | Exploring the role of social media in political agenda setting: the case of the fire in club Colectiv and change of political class in Romania |
| 7. | Vinogradova, Svetlana Shaldenkova, Tatyana (Russia) | Political and administrative marketing of the economic development projects in Russia |
| 8. | Peterson Andris (Latvia) | Speaking different languages: Latvian politicians and entrepreneurs on tax policy |
| 9. | Toode, Ulle (Estonia) | Political leader in a New Media Perspective: From the "old" to the "new" |
| 10. | Lagutina, Maria (Russia) | Co-governance in the Arctic: problems and prospects? |
| 11. | Vykhodets, Roman; Tulupov, Dmitry (Russia) | Social projects as instruments of election campaigns in Russia |
July 22, 2016
10:00-15:00: Section 2 (12:00–12:40: Coffee Break)
Time Limit for presentations:10 minutes
Section 2(room 213)
Information, Propaganda, and Public Diplomacy: Soft Power or Political Instrument?
09.30-12.00
Moderator:Evgeny Pashentsev, Professor of the Diplomatic Academy of the Ministry of Foreign Affairs of Russia, Moscow, Russia
| 1. | Bazarkina, Darya (Russia) | Communication Maintenance of the Counter-Terrorist Activity: Theoretical Aspects |
| 2. | Pantserev, Konstantin (Russia) | The Age of the Global Information Warfare: What Next? |
| 3. | Melnik, Galina; Vinogradova, Svetlana (Russia) | Tactical media as a tool of mobilization technologies |
| 4. | Bulgaru, Dmitrii (Russia) | Informational tools in the Syrian civil war |
| 5. | Tsvetkov, Ivan (Russia) | State Propaganda and Russian Foreign Policy |
| 6. | Bolgov, Radomir (Russia) | Russia as an object of information warfare: a case of Kosovo problem coverage in the U.S. media |
| 7. | Kukartseva, Marina; Surma, Ivan (Russia) | The phenomenon of forgotten conflicts and strategic communication |
| 8. | Boguslavskaya, Yulia (Russia) | The Concept of Strategic Communications in NATO – “Back to Basics”? |
| 9. | Alexeeva, Maria (Russia) | Conceptual Domains in Official Political Speeches in IsraelConceptual Domains in Official Political Speeches in IsraelConceptual Domains in Official Political Speeches in IsraelConceptual Domains in Official Political Speeches in IsraelConceptual Domains in Official Political Speeches in Israel |
| 10. | Kozin, Daniel (USA) | A framing analysis of the 2011 Egyptian Revolution coverage in the Russian pressConceptual Domains in Official Political Speeches in IsraelConceptual Domains in Official Political Speeches in IsraelConceptual Domains in Official Political Speeches in Israel |
12:00–12:40: Coffee Break
12.40-15.00
Moderator:Konstantin Pantserev, St. Petersburg State University
| 1. | Pashentsev, Evgeny (Russia) | Strategic Communication and Advanced Technologies: New Challenges and Opportunities |
| 2. | Tsvetkova, Natalia (Russia) | Russkiy Mir in American Strategic Communication: The Struggle for Russian-Speaking Audiences |
| 3. | Zhan Zhang (China) | A Dilemma of Public Diplomacy? Re-evaluation of China’s Approach in Europe After the Financial Crisis |
| 4. | Saxena Stuti (India) | Mann ki Baat: Political marketing or political communication, or both? |
| 5. | Yarchi, Moran (Israel) | Terror organizations’ uses of public diplomacy: Limited versus total conflicts |
| 6. | Velikaya, Anna (Russia) | Public Diplomacy of the United States in the Transforming International Order |
| 7. | Khizhnyak, Maria (Russia) | Social Media in Communication Strategy of the Russian Federation |
| 8. | Nemchinova, Tamara (Russia) | |
| 9. | Filatova Olga (Russia), Wu Yuanyi (China) | Government microblogs as political marketing channel in Web 3.0 era (China’s case) |
| 10. | Elena Stetsko (Russia) | Think Tanks" of the EAEU countries: an attempt of classification |
15:00–15:30: Coffee Break
15:30–18:00: Section 3
Time Limit for presentations:10 minutes
Section 3(room 213)
15.30-18.00
Social and Economic Dimensions of Political Marketing
Moderator:Svetlana Vinogradova,Professor, Head of the Department of the Theory and the History of International Relations of St. Petersburg State University
| 1. | Dedieva Alisa, Gudalov Nilolay (Russia) | The Gender Approach to International Migration as a Social Security Challenge |
| 2. | Dunayeva, Yulia (Russia) | Women in power in the XXI century: features of the gender policy during the modern period |
| 3. | Ramanouski, Vitali (Russia) | Management paradigm of postmoden era: customisation aspects in the sociocultural environment of modern Russian society. |
| 4. | Baeuerle, Irina | Stereotypes and perception of Russian Federation in German mass media |
| 5. | Jabłońska, Magdalena; Falkowski, Andrzej (Poland) | The Role of Negative Features in Political Brand Image: Framing and contrast model of similarity in political marketing strategies |
| 6. | Kocabiyik, Emine T. (Turkey) | How will refugees shift the dynamics of political marketing in host countries? |
| 7. | Rushchin, Dmitrii (Russia) | The European migrant (refugee) crisis in Russian political communication and propaganda. |
| 8. | Erzikova, Elina; Samoilenko, Sergei (USA) | Professional Mantra of Objectivity vs. Reality: Character Assassination Practices in the News |
| 9. | Strovsky, Dmitry (Russia) | Legislative regulation of the Internet as a problem of the modern information space |
| 10. | Vasilyeva, Natalia (Russia) | Shaping A Brand of Russian Education in Asia-Pacific Region |
July 23
10:00-12:00 (room 213)
Bruce Newman: Presentation of Political Marketing Journal
Farewell speeches:
Svetlana Vinogradova, Bruce Newman, and Greg Simons
12:00–12:30 Farewell Coffee Break