The role of marketing in business
Buying, selling, market research, transportation, storage and advertising are parts of marketing. Marketing means the movement of goods and services from a manufacturer to a customer. Marketing includes 4 main elements - product, price, promotion and place. The product is the goods and services that are bought and sold. The price means the cost of goods and services. Promotion is the process of informing customers about products and persuading them to buy these goods. And the place means the location where the goods are available. Successful marketing involves many things. The first thing is good, creative advertising campaign, which attracts attention of customers to the products. The second thing is good marketing communication. The third is customer operation. The company should produce what customers want, when they want it, at the right price and in a way that is profitable for the company. Market research helps producers to predict what people will want. Companies can carry out survey to know the profile of potential customers. The role of marketing in business is very important. Successful marketing means the increase of profit for a company and further growth of internal and external markets.
Задание 10. Ответьте на вопросы по тесту.
- What does marketing mean?
- What does marketing include?
- What is the product?
- What is the price?
- What is promotion?
- What is the place?
- What does successful marketing include?
- Why is it necessary to carry out market research?
- What is the role of marketing?
Задание 11. Заполните пропуски, подобрав подходящее по смыслу слово.
1. Before starting to sell abroad you should carry out market …
a) survey b) promotion c) price
2. Let’s make an appointment for Monday. It is … for me.
a) comfortable b) competitive c) convenient
3. …. sell goods to the general public in small quantities.
a) retailers b)wholesalers c) manufacturers
4. Another name for external market is … market.
a) domestic b) overseas c) home
5. We agree to buy your goods at this price, it is …. to us.
a) high b) increased c) acceptable
6. The sellers promised to … the goods on time.
a) produce b) dispatch c) settle
7. We will try to … the delivery dates.
a) meet b) match c) wait
8. I will phone you later and give my final…
a) answer b) reply c) message
9. Our parent company is large, it has many …. abroad.
a) competitors b) departments c) subsidiaries
10. The first … of goods will be delivered in November.
a) party b) lot c) match
КОНТРОЛЬНАЯ РАБОТА №3
Для успешного выполнения контрольной работы вам необходимо проработать следующие разделы грамматики:
5. Passive Voice
6. Past Perfect.
7. Согласование времен в косвенной речи
8. Complex Object.
9. Gerund vs.Infinitive.
Упражнение 1. Раскройте скобки, используя глагол в Passivevoice
- We (invite) to the presentation but we didn’t go.
- This exhibition is very popular. Every year it (visit) by thousands of people.
- A new manufacturing plant (build) next year.
- - Where is the printer? - It (repair) tomorrow.
- - Shall I send the fax? - No, you needn’t. It (send) two hours ago.
- Many buildings (damage) in the fire last week.
- It is a famous company, but in a few years its brand name (forget).
- This is a bicycle factory. It (build) in 1958.
- My bag (steal) from my car yesterday.
- Computers (used) by millions of people every day.
Упражнение 2. Выберите правильную форму глагола в Passive или Activevoice
- The information will send/ will be sent to you as soon as possible.
- A new built/was built last year.
- We quoted/were quoted the prices last week.
- Who invented/was invented this new model of computer?
- He didn’t do his job properly and sacked/was sacked.
- Is this model still for sale? No, it sold/was sold two months ago.
- Who made/was made an appointment with Mr.Brown?
- Every time I travel by plane, my flight delays/is delayed.
- I can’t give you the documents. They lost/were lost yesterday.
- Tom will get a higher salary soon, he will promote/will be promoted.