Visual Design. Judging Evaluation Forms

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Judging Evaluation Forms

For

Technical Publications Competitions

2003-2004

 

Publications Evaluation Category 1: Promotional Materials Entry number _________ Entry title _________________________________________________________________________ Judge number _________

 

 

Guidelines	Promotional materials market a technical product, service, or organization. This category includes advertisements, flyers, brochures, catalogs, and other presales literature.The materials must persuade the audience to some action, using integrated text and figures. Visual design, including production is very important. So, too, is editing, because errors are very obvious.
	SD = Strongly Disagree	D = Disagree	N/A = Not Applicable
SA = Strongly Agree	A = Agree

Content and Organization
Criteria	SD	D	A	SA	NA
Marketing messages are clear and concise and writing focuses on conveying the messages
Customer benefits are clear and concise and balanced with product, service, or organization features and other information
Customer “call to action” is clear and provides all information necessary for the reader to take the desired action
Writing tone and style suit the purpose and audience
Vocabulary and reading level are appropriate for the audience
Writing is crisp and clean, with logical development of the subject matter
Technical complexity is handled effectively
Graphic elements are positioned near the text they support
Writing is free of gender or ethnic bias
Comments:

Copy Editing
Criteria	SD	D	A	SA	NA
Spelling, punctuation, grammar, capitalization are correct and consistent
Writing tone and style are consistent
Copy is free of obvious technical errors
Treatment of wording in headings is consistent
Terminology is used consistently
Treatment of all elements (lists, examples, tables, and so on) is consistent
Labeling, captions, and callouts for tables, illustrations, photos, and other support material is consistent
Acronyms and abbreviations are spelled out and defined at first occurrence
Comments:

Visual Design
Criteria	SD	D	A	SA	NA
Design attracts immediate attention and invites reading
Overall design is unified and appropriate for the purpose
Layout of page elements contributes to readability and usability
Typography is used as an effective design element
Typography is easy to read
Headings are visually effective in helping readers find information
Other navigation devices are used, as appropriate
Graphics maintain the internal consistency of the publication
Graphics are suitable for the audience in tone, style, and content
Graphics support the content effectively
Graphics are consistently well designed, legible, and executed neatly
Tables, charts, and diagrams are treated as graphic elements
Captions and callouts are effective for illustrations, tables, photos, and other graphics
Color (if used) adds to the appeal and usability of the publication and unifies its design effectively

Visual Design

Criteria	SD	D	A	SA	NA
Size and binding are appropriate for purpose and audience
Production materials are of appropriate durability and quality
Print quality supports the readability and usability of the publication
Comments:

 

 

Overall
Criteria	SD	D	A	SA	NA
Presents the messages effectively and motivates the reader to take the next step
Integrates all elements into an attractive publication
Shows evidence of creativity or originality
Serves the interests of the publication’s sponsor
Projects a professional image of the publication’s sponsor
Comments:

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.

 

Publications Evaluation Category 2: Informational Materials Entry number _________ Entry title _________________________________________________________________________ Judge number _________

 

 

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