Ex.2. The following words can be used in more than one way. Underline the correct part of speech for each word as it is used in the text.
| 1. | increase | a) noun | b) verb |
| 2. | use | a) noun | b) verb |
| 3. | target | a) noun | b) verb |
| 4. | account | a) noun | b) verb |
| 5. | contract | a) noun | b) verb |
| 6. | budget | a) noun | b) verb |
| 7. | wish | a) noun | b) verb |
| 8. | work | a) noun | b) verb |
| 9. | present | a) noun | b) verb |
Ex.3. Give the English for:
головні методи сприяння у продажу товару, інформувати споживача; реклама; рекламна агенція, потенційний клієнт; розробити рекламну кампанію; повідомляти споживача, розпочати роботу; засоби розповсюдження реклами; торговий ярмарок; усна реклама; ілюстративна реклама; реклама фірми; експерт з питань організації громадської думки, збільшувати продаж.
Ex.4. Match words from list A with words from list B that have a similar meaning:
| A | B |
| main amount vehicle start allocate contract inform advertise | promote notify budget begin allot automobile sum principal |
Ex.5. Find suitable opposites to the following words:
similar, to finish, to conceal, subordinate, producer, to agree.
Ex.6. Match the nouns in the left hand column with the verbs in the right hand column:
| advertisement budget advertising | cut allocate increase finance do promote place run take out |
Ex.7. Look at the words and phrases in the box. Match them with the correct definition from the list below.
 |
1. the business that deals with making, distributing and selling advertisements;
2. an independent firm that plans, produces and places advertising for its clients;
3. the various forms of communication through which advertising reaches its audience;
4. a book containing details of items for sale;
5. the place where a customer buys something;
6. an exhibition where companies in a particular industry display their products to potential buyers;
7. the contract between the client company and the advertising agency to develop an advertising campaign;
8. a statement of the client’s objectives;
9. a notice or message in a newspaper, or on a poster in a public place, or announcement on television or on the radio offering or asking for a product or service;
10. the feelings and opinions that a buyer has about a particular named product.
Ex.8. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.
1. My friend works for one of the biggest … in Ukraine.
2. We’ll have … for a new secretary.
3. The best way to sell your car is to put … in the local paper.
4. How easily are you persuaded by … ?
5. We place … about our products in the newspapers every week.
6. The agency lost a $10 million account when it mistakenly ran … for a new product before it had formally been introduced.
7. The choice of advertising … was limited by the budget.
8. The client’s … stated that the advertising should target the students.
9. … is a large board for displaying posters alongside roads.
10. Advertising is often designed by … .
11. Mercedes cars have a quality … .
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Ex.9. Fill in the missing prepositions:
Advertising Agency
Advertising agency is an organization that creates advertising material on behalf of its clients. Agencies will take the advertising requirements … a business and organize the production … their campaign … designing and producing advertisements and booking space … the advertising media. … recent years they have grown … size and importance as expenditure … advertising … business has increased and as a wider range … organizations have used advertising.
(of (3), by (2), in (3), on)
Exercises in Comprehension
Ex.1. Answer the following questions:
1. What is advertising? What is its aim?
2. Who is advertising managed by?
3. What do large companies use advertising agencies for?
4. What is the account?
5. What do we call a statement of the clients objectives?
6. What does an advertising campaign consist of?
7. What do the most common types of advertising media include?
8. What steps are required to start an advertising campaign?
9. What is the aim of corporate advertising?
10. What do public relations experts do?
Ex.2. What do you understand by these terms?
target customers, account, budget, brief, brand image, public relations experts.
Ex.3. Sum up what you remember about:
a) product advertising
b) advertising agencies and an advertising campaign
c) the most common types of advertising
d) corporate advertising
Grammar Revision
| Reported Speech. Statements 1. When you report what someone has said you often have to make certain changes to verb tenses and other words: a) When the reporting verb is in the past, you make the following tense changes: Present Simple ® Past Simple Present Continuous ® Past Continuous Past Simple ® Past Perfect Simple Past Continuous ® Past Perfect Continuous Present Perfect ® Past Perfect Simple Future ® Would must ® had to can ® could |
| b) Main changes of time indicators: today ® that day now ® then this ® that here ® there ago ® before /previously tomorrow ® the next day/the following day yesterday ® the day before/the previous day last night ® the night before/the previous night next week ® the following week/the week after (that) |
| 2. There are occasions where you needn’t change the tense: s where facts are still true My name is Mary – She said her name’s Mary. s if the direct speech is in the past perfect or has the following modals: must (for deduction), might, ought to, could, should, would) s if the reporting verb is in the present I’ll be back in a minute. She says she’ll be back in a minute. |
Ex.1. Match the direct speech word or phrase on the left with its reported speech equivalent on the right:
| a. 10 weeks ago b. last night c. today d. these e. now f. tomorrow morning g. yesterday h. next month i. here j. tonight | 1. that night 2. there 3. the following month 4. the day before 5. the next morning 6. then 7. those 8. that day 9. the night before 10. 10 weeks previously |