Furniture, equipment and inventory.
Furniture in the hall(S- 80 m2)
Tables - 5
Sofas – 4
Armchairs -2
Puffs – 8
Bar -1
Wall pictures -1
Lamps – the amount is calculated from the width and height of one work zone.
Furniture in the kitchen(S- 151 m2)
Kitchen set- 1
Kitchen tables – 2
Stools – 5
Washer – 1
Educational- entertainmental equipment and inventory.
books( classic, special editions) – 100 and more
game consoles Xbox – 2
TV panels – 2
dvd- players – 2
projector – 1
stationary computers – 1
notebooks – 2
karaoke – 1
board strategical, imitational, logical games: monopoly, loto, nards, chess, checkers, uno
Kitchen inventory and equipment.
Microwave - 1
Coffee- machine – 1
Plastic dishes – to 50 clients a day
Coffee, tea cups – 25
Refrigerator – 1
Toster – 1
Disposable towels
3.5. Design of the area.
We divided our café in zones, which can be conditionally divided by furniture, vases and shelves of books. Also we isolated the meeting(conversation) room from the common zone with not so high septa. We ought to notice our disadvantages and improve advantages.
Financial plan
One-off costs
| № | Name of the expense | measure | cost | Sum |
| Table | 19 075 | |||
| Sofa | 109 000 | 27 250 | ||
| Armchair | 130 800 | |||
| Pouf | 13 080 | 26 160 | ||
| Bar counter | 115 000 | 115 000 | ||
| Lamp | 5 000 | 50 000 | ||
| Kitchen set | 150 000 | 150 000 | ||
| Stool | 10 000 | 40 000 | ||
| Washing | 15 000 | 15 000 | ||
| Microwave | 35 000 | 35 000 | ||
| Coffee-machine | 60 000 | 60 000 | ||
| Refrigerator | 80 000 | 80 000 | ||
| Toaster | 30 000 | 30 000 | ||
| Coffee, tea cups | 25 000 | |||
| Books | 50 000 | |||
| x-box games console | 80 000 | 160 000 | ||
| TV panel | 100 000 | 200 000 | ||
| DVD | 5 000 | 10 000 | ||
| Karaoke | 6 000 | 6 000 | ||
| Projector | 55 000 | 55 000 | ||
| Stationary computer | 70 000 | 70 000 | ||
| Laptop | 150 000 | 300 000 | ||
| Table-top games | 5 000 | 30 000 | ||
| Pictures | 10 000 | |||
| Repair of rooms | 25 000 | 25 000 | ||
Periodic costs.
| № | Name of the expense | Measure | Cost | Sum |
| Rent rooms 95 m2 with a monthly payment community utilities and access to the Internet | 1 month | 120 000 | 120 000 | |
| Salary staff taking into account the necessary contributions | 1 month | 80 000 | ||
| Tax payments | 1 month | 20 000 | ||
| Expendable materials (tea, coffee, sugar, biscuits, disposable cutlery, paper napkin, office supplies) | Fixed amount of the calculation of 700 people per month | 60 000 | 60 000 | |
Planned volume of the visit
It is expected that the daily number of visitors of Time Club will be 35 people a day for every 100000 population. The average of spent time in Time Club is one visitor- 2 hours. The amount held in the month is group parties, talks, exhibitions, presentations, master-classes and other events
Payback period
Taking into account the monthly expenses, point break-even can be considered time when profit will start to be at least 158000 tenge in month. This value can be determined by the following calculation.
The payback period is determined by the formula:
The payback period= one-off costs/monthly profit
Monthly profit(MP) is calculated to the formula:
MP=monthly income- monthly expense
MI=daily income*30 days
Daily income=35 people*210tg (first time- 120tg, second time- 90tg)=7350
MI=7350*30 days=220 500tg
MP=220 500-158000=62500tg
The payback period=53200 (one-off costs)/62500 (monthly profit)=9 month
Market analysis, Marketing strategy.
5.1 Industry Analysis
Market analys shows that for every 250 thousand population of the cities opening a Time Club is profitable for us. Currently Time Club opened only in major cities of the country with a population of 800 thousand people.
Competitive analysis
It is necessary to examine the quantity, condition, the services offered, and the methods of promoting competition. Among these may also be considered, coworking centers, leisure and entertainment centers.
Marketing strategy
The tools for advertising, attracting and retaining customers are:
1Direct supply of services: to offer services of providing space and / or organization matinees, themed nights, talks, exhibitions of works, etc.
2Organization of group / community on social networks, their own Internet resource.
3Organization of partnerships with event-companies.
4SMS-sending advertisements.
5Coupon discounts and distributing flyers.
6Conducting advertising campaigns.
7Placing banners in public places with large concentrations of people.
8Sale of season tickets.
9The use of "word of mouth".
Risk Analysis
In the final project performance indicators factors can influence:
1Fewer rating compared with expected. Eliminated by expanding the marketing strategy.
2The increase in costs compared with the contemplated. It eliminates the cost of compliance with strict control.
3Local factors: safety problem (in a public place you need to keep track of your belongings), uncommunicativeness visitors, noise and distractions of action (when working in Time Club hard to concentrate when heated discussion held alongside). Are eliminated by improving the protection and vigilance Time Club staff create a cozy atmosphere, competent disaggregated into sectors premises for work and leisure.