2.Nicole Parnot is the manageress of a Forum hypermarket, situated 20 kilometers from Arras, a town in the north-east of France. Forum has 600 stores in five different countries and plans to expand into Eastern Europe. The huge hypermarket employs over 300 people, and has parking spaces for over 3000 cars. ‘People nowadays have busy lives,’ says Nicole, ‘so we try to attract families by offering them a complete shopping experience, icluding a full restaurant service and free entertaintment for the children. We try to make it possible for shoppers to do all their weekly shopping in one place. People come here not only for food and household goods, but also clothes, electrical goods, books, CDs… in fact, we sell everything from peanuts to personal computers!’
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