Companies and organizations

Vocabulary File

Unit 1

Products

A distinctive new brand faulty product

Products can be…

Cool exciting inexpensive stylish

Durable fashionable luxurious timeless

Good quality produced under license value for money high priced

Reliable well-made

You can…

Develop outsource endorse place

Launch promote reposition … a product

Lifecycle of a product range of products/ product range

A distinctive new brand faulty product

People involved in business

Brand owner executives manufacturers consumers

Entrepreneur

Jobs

Marketing Manager director Sales Manager Brand Manager

Work

Recruit subcontract work

Describing people

Ambitious loyal

Places and Buildings

Department store headquarters factory flagship store

Plant

Companies and organizations

Control a company

Business meeting

Take part in a meeting hold a meeting

Documents

License memo

Markets, the economy and trade

Low-cost market market share market segment market shrinking

Marketing and advertising

Advertising campaign develop brand awareness brand image

Stretch a brand focus group luxury brand

Finance and money

Gross margin licensing fee increase profits lose money

Make a loss revenue spend money on smth. afford

Difficulties and problems

Solve a problem

Vocabulary File

Unit 2

Jobs

Account Manager

Describing people

Outspoken

Places and Buildings

Hotel lounge pedestrian zone

American/ British English

Freeway/ motorway round trip/ return (ticket) carry on baggage/ hand luggage

Parking lot/ car park schedule/ timetable coach class/ economy class

Resume/ CV 8 subway/ underground downtown/ city center

Elevator/ lift

Travel

Luggage cancellation overbooking check-in desk

Jet-lag delay fly business class

Business meeting

Attend a seminar

Finance and money

Offer a discount cost-cutting practices value for money

Difficulties and problems

Disorientation disruptive and dangerous behaviour irritability

Misbehaviour discuss a problem harm

Computer’s crashed dissatisfaction with complaint

Telephone language

Caller Recipient

Good (morning+ name of company). I’m afraid (he/she) is engaged at the moment.

How may I help you? Can I take a message?

I’d like to speak to… Hold on a minute, please, I’ll just transfer you to (a

Who’s calling please? supervisor).

I’m calling because… Would you like to call back later?

Could you put me through to Could you ask (him/her) to call me back (tomorrow)?

(extention 123), please?

Vocabulary File

Unit 3

People involved in business

Competitor

Jobs

Be in (sales) be in charge of be responsible for work for

Work

Labour force perk clock in be on a work placement

Places and Buildings

Warehouse

Companies and organizations

Branch head office run a company outlet

Parent company subsidiary

Things you can say about your company or organization:

Well-established was founded (5 years ago) organized into (3 departments)

Has an excellent reputation for… is expanding

Has decentralized responsibility and authority

shares the idea of autonomy and accountability

An organization can be…

Bureaucratic hierarchical centralized/ decentralized

Market-driven democratic slow to respond

Documents

Letter of credit

Marketing and advertising

TV commercial

Finance and money

Cut costs reduce the prices boost profits

Doing business

Negotiate a deal

Difficulties and problems

Complain about smth.

Vocabulary File

Unit 4

Products

Product range

You can…

Modify relaunch … a product

People involved in business

Retailer wholesaler

Jobs

CEO (Chief Executive Officer)

Work

Create job opportunities make smb. redundant retrain staff

Staff cutbacks opportunities for promotion

Companies and organizations

Merger decentralize downsize relocate restructure

Things you can say about your company or organization:

Merged with

Business meeting

Call a meeting move on to the next item on the agenda

Proposed by smb. seconded by smb.

Documents

The minutes of a meeting