Определите, какое утверждение соответствует содержанию текста.
| Many business partners coordinate their efforts to make possible the delivery of goods. | ||
| Channels of marketing are of less importance and effectiveness in health care delivery. | |||
| Legislators are the only organizations that do not use the channels of marketing. | |||
| The only aim of marketing channels is to supply goods and services. |
Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации и, прочитав текст, определить наличие в тексте информации, соответствующей его содержанию.
Утверждение «Many business partners coordinate their efforts to make possible the delivery of goods» («Многие бизнес-партнеры согласовывают свои усилия, чтобы обеспечить поставку товаров») соответствует содержанию текста: «…institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods…» («…учреждения, специализирующиеся в производстве, оптовой и розничной торговле и других областях, объединяют свои усилия в организации маркетинговых каналов для обеспечения поставки товаров…») (фрагмент 2).
ЗАДАНИЕ N 26 сообщить об ошибке
Тема: Изучающее чтение с элементами аннотирования
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
Завершите утверждение согласно содержанию текста.
Marketing channels raise demand through the joint efforts of …
|
| retailers, wholesalers and sales offices | ||
| hospitals, laboratories, insurance companies | |||
| legislators, educational administrators and insurance companies | |||
| retailers, insurance companies and legislators |
Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации и, прочитав текст, завершить утверждение согласно содержанию текста.
Утверждение«Marketing channels raise demand through the joint efforts of…» («Маркетинговые каналы повышают спрос посредством объединенных усилий…») следует закончить вариантом ответа «the joint efforts of retailers, wholesalers and sales offices» («розничных и оптовых торговцев, офисов продаж»), так как именно это утверждение соответствует содержанию текста.
Согласно тексту: «…marketing channels… also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them» («…маркетинговые каналы… увеличивают спрос посредством объединенной активной деятельности таких подразделений как розничная торговля, торговые представительства, офисы продаж, оптовая торговля») (фрагмент 3).
ЗАДАНИЕ N 27 сообщить об ошибке
Тема: Изучающее чтение с элементами анализа информации
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».
Ответьте на вопрос:
What does the structure of channel outlets consist of ?
|
| It consists of establishments through which the goods are delivered to consumers. | ||
| It consists of a number of individual consumers and organized buyers. | |||
| It consists of a set of hospitals, laboratories, insurance companies, and drugstores. | |||
| It consists of legislators, educational administrators and insurance companies. |
Решение:
Для того чтобы правильно выполнить задание, следует знать алгоритм обработки текстовой информации при изучающем чтении, уметь анализировать получаемую информацию и, читая текст, находить ответ на поставленный вопрос.
Правильный ответ на вопрос «Из чего состоит структура каналов сбыта?» – «It consists of establishments through which the goods are delivered to consumers» («Она состоит из предприятий, посредством которых товары доставляются потребителям»), так как согласно тексту: «…the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them» («…структура канала или ряд организаций, агентств и предприятий, через которые продукция поступает к ним») (фрагмент 1).
ЗАДАНИЕ N 28 сообщить об ошибке
Тема: Изучающее чтение с выделением главных компонентов содержания текста
Прочитайте текст и выполните задания.
Channels of Marketing
1. Individual consumers and corporate buyers are aware that thousands of goods and services are available through a very large number of diverse channel outlets. What they may not be well aware of is the fact that the channel structure, or the set of institutions, agencies, and establishments through which the product must move to get to them, can be amazingly complex.
2. Usually, institutions specializing in manufacturing, wholesaling, retailing, and many other areas join forces in marketing channel arrangements to make possible the delivery of goods to industrial users or customers and to final consumers. The same is true for the marketing of services. For example, in the case of health care delivery, hospitals, laboratories, insurance companies, and drugstores combine efforts in an organized channel arrangement to ensure the delivery of a critical service.
3. Therefore, marketing channels can be viewed as sets of interdependent organizations involved in the process of making a product or service available for use or consumption. Not only do marketing channels satisfy demand by supplying goods and services at the right place, quantity, quality, and price, but they also stimulate demand through the promotional activities of the units (e.g., retailers, manufacturers' representatives, sales offices, and wholesalers) comprising them.
4. The major focus of marketing channel management is on delivery. Producers of goods (including manufacturers of industrial and consumer goods, legislators, educational administrators and insurance companies) are individually capable of generating only form or structural utility for their «products».