In these sentences, three of the alternatives are correct and the rest are wrong. Decide which are correct and why the wrong alternatives seem incorrect.
1. I haven’t heard of Snibbo Coffee before: is it a new ………………?
Brand; category; commodity; make; species; style; variety
2. The …………… was thronged with shoppers on the Saturday before Christmas.
Boutique; business; kiosk; mall; shopping centre; precinct
3. They stock a wide range of …………. in most department stores.
Articles; goods; materials; merchandise; objects; supplies
4. The goods they have on offer in the market are certainly…………..
A bargain; good value; invaluable; valued; value for money; worthy
5. Consumer protection laws must be observed by every…………….
End user; patron; purchaser; retailer; trader; vendor
6. Shopkeepers can be fined if they ……………… the law.
Break; contradict; contravene; disregard; omit
7. An electronic cash register keeps a record of every…………...
Bargain; contract; deal; negotiation; purchase; sale; transaction
8. If you want a shop to keep something for you until later, you may have to…………...
Give a discount; give a refund; make a down payment; open an account; pay a bribe; pay a deposit; pay a ransom; pay a cash down
9. You can get something repaired free of charge if it is still under ……….
Assurance; certificate; guarantee; twelve months old; warranty
10. I enjoy going to that shop because the staff are so…………….
Courteous; helpful; humble; knowledgeable; lenient; obsequious; subservient
F. Creative Consolidation
1. Make a synthetic review of the article “Superdomes of Kitsch Patriotism”, supporting it with the information from other sources.
Write an article about shopping malls, their impact on visitors and shoppers, their practical value and emotional influence.
Project-Making
Make a 350-word project on one of these issues.
You are a young inexperienced businessman. You’d like to set up a business of your own. However you require capital so your decision is to apply to the local branch of STARbank. As a would-be borrower, think about financial arguments that will convince the bankers. Be ready to answer the questions about the viability of the future business, its financial success.
Possible businesses are:
1. a shop, selling equipment for home production of Japanese food;
2. a company leasing sport equipment;
3. a part-time consulting service advising entrepreneurs on starting new businesses;
4. etc.
Raise the Issue
➢ What affects the level of sales?
➢ Can shop-owners influence it? How?
A. Words in Context
1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
circumvent (v)The company opened an account abroad,
in order to circumvent the tax laws.
Circumvent means a. to avoid b. to meet head-on
c. to make smaller
clandestine (adj)Mr. Right was accused of industrial espionage when the fact of his clandestine telephone conversations with the company’s competitors was found out.
Clandestine means a. popular b. secret c. unnecessary
depreciate (v) As soon as you drive a new car off the
lot, it depreciates; it’s immediately worth less than you paid for it.
Depreciate means a. to become better b. to become clear
c. to become less valuable
disseminate (v)What would be the best way to
disseminate information about a new product?
Disseminate means a. to conceal b. to spread c. to improve
equivocate (v) When asked about the company’s
strategy of winning a new clientele the manager prefers to equivocate, giving an ambiguous and evasive answer that it will be a very selected one.
Equivocate means a. to be blunt b. to be unclear c. to deny
fortuitous (adj)Unexpectedly, I ran into an old friend
who had just started her own business. The fortuitous meeting led to a job offer for me.
Fortuitous means a. accidental b. predictable c. overdue
inadvertent (adj)The inadvertent disclosure of secret
information caused most gruesome repercussions. Our rivals on toothpaste production market used it to their advantage.
Inadvertent means a. not finished b. not intended c.irregular
precipitate (v)Rafael’s growth of four inches over the
summer precipitated a shopping trip for new clothes.
Precipitate means a. to bring on b. to prevent c. to permit
reticent (adj)Sellers are usually reticent about their
methods of boosting trades keeping silent about their sales gimmicks.
Reticent means a. dishonest b. quiet c. unaware
sham (n) The “going-out-of-business” sale was a
sham. A year later, the store was still open.
Sham means a. something false b. something
confusing c. accidental