TRADE DEALS. (торговая сделка)
Trade deals are special price concessions superseding, for a limited time, the normal purchasing discounts given to the trade. Trade deals include a group of tactics having a common theme—to encourage sellers to specially promote a product. The marketer might receive special displays, larger-than-usual orders, superior in-store locations, or greater advertising effort. In exchange, the retailer might receive special allowances, discounts, goods, or money. In many industries, trade deals are the primary expectation for retail support, and the marketing funds spent in this area are considerable. There are two main types of trade deals: buying allowances and advertising/display allowances.
ADVERTISING ALLOWANCES. An advertising allowance is a dividend paid by a marketer to a reseller for advertising their product. The money can only be used to purchase advertising—for example, to print flyers or run ads in a local newspaper. But some resellers take advantage of the system, so many manufacturers require verification. A display allowance is the final form of trade promotional allowance. Some manufacturers pay retailers extra to highlight their display from the many available every week. The payment can take the form of cash or goods. Retailers must furnish written certification of compliance with the terms of the contract before they are paid. Retailers are most likely to select displays that yield high volume and are easy to assemble.
INTERNET
There are a vast number of promotional opportunities available on the internet. One of the most common ways to promote your business online is through a company website. Your website can be a virtual brochure for a product, tell the story of your company or both. Social media are free resources for your promotion online. Launch a contest promotion using your network of contacts to promote a new product, service or your general capabilities.
Name types of presentations.
There are four different types of presentations you can give and their purpose is to invoke different reactions.
Informative Speeches
These are the most common types of presentations and are used to present research. A student who is defending a thesis or a non-profit group that did a research study will use informative speeches to present their findings.
Demonstrative Speeches
These will show you how to do something. In introduction to communication classes, these speeches are usually How to Make Cakes kinds of speeches and include different pictures and steps to the process.
Persuasive Speeches
This kind of speech is trying to change the way you think about a subject or issue. If you’ve come to a health conference you may find yourself listening to why you should change your eating habits or stop drinking.
Inspirational Speeches
These speeches are designed to make your audience move. Also considered a “motivational” speech, this is designed to encourage participants to go after their goals, whatever they may be. Inspirational speeches will tell stories and the hope is that the audience will feel an emotional connection to the topic. These are also a great way to get the audience's attention.
Think about Apple CEO Steve Jobs and the presentations he gave when he introduced a new product. He gives you information, he shows you how to use a new product, tells you how you can use the product to solve a problem, makes you understand why you need it, and closes by letting you touch and feel the product. He lets the entirety of his speech stand for decision making and then by letting you get your hands on the new iSomething, you see why the new product will help you.
In truth, the best presentations will embody a little bit of each one of these kinds, but you can take a specific type to help move you along the right path.
32. What are dos and don’ts (нормы, правила) for: preparation, timing, voice, body language