Task 2. Match each of the words or phrases on the left to an appropriate definition
| 1. Planning | a) Ann’s duty is to be sure that no mistakes were made in posting journal entries into the general ledger |
| 2. Budgeting | b) In his report to top management the finance manager utlined the effect of the new accounting system in recording and posting financial entries |
| 3. Obtaining funds | c) Finance manager decided to include money for a new personal computer in the operating budget |
| 4. Controlling funds | d) Then his plant developed a long-term strategy of automating its production facilities, which would cost millions of hryvnias |
| 5. Collecting funds | e) Having compared Balance sheets of 2 companies financial manager offered to delay investing his company’s money into their production |
| 6. Auditing | f) A company has a lot of bad debts, so finance manager developed a more effective system to collect accounts receivable |
| 7. Managing taxes | g) Finance manager designed a very good strategy to minimize the tax paid by his company |
| 8. Advising top management | h) To increase its output the plant borrowed a short-term loan and bought the inventory needed for production |
Task 3. Fill in the blanks using the word combinations given below, translate the letter.
Letter 1.
Dear Sirs,
In your letter of 20April you offered us your services in (1)_______ in your magazines published in England and the USA. Our clients (2)________ this opportunity and would like (3)_________ about the magazines in which you intend to place their advertisements. In particular, they (4)________ the readership, circulation and (5)________ . We are looking forward to (6)________ .
Truly Yours,
a) would like to know
b) placing our clients’ advertisements
c) are interested in
d) one-time advertising rates
e) to have full information
f) prompt reply.
Letter 2.
Dear Sirs,
Thank you (1)________ of 25 May. At the same time we enclose (2)________ which you requested. We can offer you this item (3)________ .
Minimum order: 500 items.
Delivery: (4)__________ .
Packing: no charge.
Payment: by (5)_________ .
We would appreciate your order and promise you (6)_______ at all times.
Truly Yours,
a) irrevocable letter of credit
b) for your request
c) freight paid to border
d) prompt service
e) on the following terms
f) sample of goods.
Task 4. Choose the correct variant.
1. Some companies … their earnings to drive up share prices.
a) overdo
b) overflow
c) overstate
d) oversee
2. This has opened many new … for this industry.
a) ways
b) markets
c) products
d) goods
3. London is … than Kiev.
a) humid
b) the more humid
c) the most humid
d) more humid
4. This manager … for three different companies so far.
a) had worked
b) worked
c) has worked
d) is working
5. The country … to its knees by economic problems and political instability.
a) has been brought
b) had been brought
c) will have brought
d) brings
6. He said that there … an increase over the last few years in his office.
a) has been
b) was
c) had been
d) would be
7. You … talk at the lessons and make noise.
a) needn’t
b) couldn’t
c) may not
d) mustn’t
8.If you arrange for delivery at your risk and expense, we … to your price.
a) agree
b) will agree
c) agreed
d) would agree
9. The department head proposed … a meeting for tomorrow.
a) organizing
b) having organized
c) organize
d) be organized
10. More consumers … on the internet, if there was better security.
a) will shop
b) would shop
c) shop
d) can shop
LESSON 6
Task 1. Complete the text with the words in the box.
| 1. marketing mix | 5. competitor | 9.communication | 13. movement | 17. market research |
| 2. Target market | 6. Placement | 10. publicity | 14. objectives | 18. distribution |
| 3. interrelated | 7. Product | 11. manufacturer | 15. value | 19. advertising campaign |
| 4. Price | 8.Promotion | 12. reward | 16. marketing strategy | 20. satisfy |
Marketing
In modern terms, marketing is defined as the ( 1 ) of goods and services from
( 2 ) to consumer in order to ( 3 ) the customer and to achieve the company's
( 4 ). It can be considered as dynamic field that involves a wide variety of activities.
The ABC of marketing is the so-called ( 5 ). It includes the four P's: product, price, placement, and promotion.
( 6 )(service) is often connected with development of a new product or service, searching the potential markets, and, finally, introduction it to the market.
( 7 )selection is the most important task for any firm. A target market is a group of individuals who will probably buy the product. That involves the development of a
( 8 ). A successful marketing mix depends on the knowledge about consumers and their buying habits, gained through ( 9 )as well as correct identification of the target market.
( 10 )is the most changeable element of all the four P's. Its definition is exchange of something of value for something else. There are three pricing options the company may take: above, with or below the prices its ( 11 ) are charging. Most companies price with the market, selling their goods and services for average prices established by major producers in the industry known as price leaders.
( 12 )involves getting the product or service tothe customer. This takes place through the channels of ( 13 ). A common channel of distribution is:
Manufacturer —> wholesaler —> retailer —> customer.
( 14 )includes all kinds of ( 15 ) with individuals, groups, or organizations to directly or indirectly facilitate exchange by informing and persuading them to accept an organization product or service. There are two major ways promotion occurs: through personal selling, as in a store; and through advertising, as in a newspaper. One should distinguish ( 16 )which can be developed by personnel within the firm or in conjunction with advertising agencies, and ( 17 ), that is the means of communication transmitted through mass media at no charge.
All marketing activities must be oriented toward creating and sustaining satisfying exchanges. Both the buyer and the seller must be satisfied. The first should be satisfied with goods, services or ideas obtained in the exchange. The seller should receive something of ( 18 ), usually financial ( 19 ). All marketing variables are highly ( 20 ).