Label the texts 1-4 using the following words (not all the words are needed)
publicity, makes, advertisement, classified ad, marketing, target market, slogan
|
1 _____________ 
2 ______________
| For Sale 2003 Toyota Corolla 40.000 miles Excellent condition Ј3.000 Tel 03303778899 |
3 _______________
4 ___
Match the words (a-g) with the expressions (1-7)
| a) hoarding b) promotions c) free gifts d) special offer e) prizes f) neon sign g) advertisers | 1. Сіз оны жарыста жеңіп аласыз. 2. Электронды (неон) жарнама. 3. ‘billboard’ сөзінің британдық нұсқасы. 4. Жарнамалаушы адамдар немесе ұйымдар. 5. Көптеген супермаркеттер жарнама жасау арқылы өз товарларын ұсынуы. 6. Мен екі килограмм апельсинді әдеттегі бағасынан жарты бағаға сатып алдым. 7. Мен кофе сатып алдым, оған тегін кружка қоса берілді. |
Choose the correct alternatives.
1. Have you got any favourite advertising/advertisements?
2. What are three of the best known target markets/makes of clothing in your country?
3. Would you like to work in commercial break/marketing?
4. Do you think you would be good at thinking up commercial breaks/slogans?
5. What do you usually do during commercial breaks/marketing on TV?
6. Have you ever bought anything through a target market/classified ad?
7. Which film has had a lot of classified ads/hype recently?
8. What do you think the hype/target market is for eight-seater ‘people carrier’ vehicles?
Unit 7 TV and Radio
Lead-in: Radio presenters
Listen and speak: The pre-production process
Focus on reading:The radio commissioning brief
Language Focus: Radio broadcasting
Lead-in
Radio presenters
Discuss the following questions.
Which do you prefer: TV or radio? Explain why.
1. How often do you listen to the radio?
2. Which radio stations are the most popular in your country?
3. Would you like to work in the TV industry? Explain why/why not.
4. What differences do you think there are between being a newspaper journalist and being a TV journalist?
A Match the BBC radio stations (1-6) to the genres.
| BBC The best new music and entertainment RADIO 1 |
a) Classical music
| BBC The most listened-to station in the UK RADIO 2 |
b) Global news and documentary
| BBC Classical, jazz and worldmusic drama andthe arts RADIO 3 |
c) Popular music; youth-oriented
| BBC The home of intelligent speech radio RADIO 4 |
d) News and sport
| BBC The home of live newsand live sport RADIO 5 |
e) Easy-listening music; adult-oriented
| BBC Worldwide Impartial news and reports from around the world RADIO 6 |
f) News, current affairs and arts